I sell enterprise AI to the people who run sports performance and health programs and I build what I sell.
Five years building WHOOP's Higher Education and Athletics vertical to $5.5M closed. Now leading the Nicoya Sports go-to-market at Heads Up Health.
Five years at WHOOP, a founding-sales chapter at Pison, a Director of Sales year at Coya and now Nicoya Sports at Heads Up Health. Stone River Strategy has run in parallel since 2023.
Team USA Climbing. Represented the US in international competition in three separate years.
Honorary Grand Judge, Colorado Science & Engineering Fair.
Airia agents
22+ AI agents customers run in production.
Report Studio
AI-generated clinical reports. Eight pipelines, taken to production by engineering.
Sports performance module
Five role-based views, handed to engineering with 900+ tests.
Sales desk
My own pipeline tool: intake, follow-up drafts and a weekly forecast.
The agent I work alongside every day.
It handles the parts of my day that don't need me. It remembers context so I never explain the same thing twice.
It ranks what it knows by relevance rather than recency, reaches its tools over MCP and checks each step before it acts. The model underneath can change without a rebuild.
Reorientate on legacy. Grounded on earth. Create a myth.
An iOS app that puts the parts of a life usually kept in separate apps (health, money, training, capture) on one surface so a day can be read in one place instead of five.
The demo here is the real interface with stand-in numbers.
Trains the handler, not the dog.
Every competitor gamifies the dog. HandlerU gamifies you: marker timing, cue discipline, emotional regulation.
The iPhone camera and on-device AI measure your mechanics, rep by rep. The dog gets better because you get better.
Select a module to see what it connects to.
Lead Solutions Consultant at Heads Up Health and GTM lead for Nicoya Sports, the company's sports performance vertical.
Running Stone River Strategy in parallel since 2023: independent GTM consulting for early-stage technology and consumer-health founders. Industry benchmarking, SWOT, competitive intelligence and the first-ten-customers playbook.
On my own time I build AVA, a personal agent that brings my biometric, training, nutrition and calendar data into one daily briefing.
Open to:
Peter Erard · Phoenix, AZ